The Problem
Many businesses struggle to understand their customers. They lack business intelligence in strategic conversion and sales after every conversation. They get to meet customers, talk with them but no conversion. They collect the data but struggle to translate that information into clear actions. Most existing tools don't help the issue, as they frequently feel limited, either too basic or not tailored to actual business requirements, and as a result, businesses miss out on opportunities to improve customer service and grow more efficiently.
The Solution
That is Why Hillary is building Morlen. Morlen is a business intelligence platform that is connected to your business digital assets - your website, WhatsApp business, Instagram, Facebook etc. and help organize, track and converts leads. It aims to become the business intelligence layer, assisting companies in better understanding their customers, receive practical recommendations to improve operations and converts leads to sales. Morlen is currently at the MVP stage, focusing on bridging the gap between business realities and useful software, while Hillary wants it to support better decision-making rather than just handling conversations or basic customer records.
Building the Future
Hillary sees Morlen as the first step in a longer journey of building creative solutions that solve problems in Warri, Nigeria, and across Africa. She is passionate about AI, machine learning, and robotics and regularly challenges herself through hackathons. The platform is still early, and Hillary is actively seeking funding, partnerships, and collaborations to complete the initial production stage and begin scaling.
Advice for Aspiring Builders
Hillary’s path shows the power of starting with curiosity and real problems. She encourages young builders to explore, participate in challenges, and keep thinking bigger while staying focused on meaningful solutions.
Connect with Morlen
If you are interested in supporting or collaborating with Morlen, you can reach out through Warri Builders Network or follow Hillary’s journey as the product grows.
Do you also know a founder building something amazing in the Niger Delta? Warri Builders Network is always looking to spotlight innovators, builders, and entrepreneurs creating impact through technology and business.
